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MASS MEDIA AND KINDS

Definition of Mass Communication:                                       Mass Communication refers to the process by which a complex organization with the aid of one of two machines produce and transmit public message are targeted large , heterogeneous and Scattered audiences (Dminick, J. R. 1993). Definition of Mass Media:                                     Amedium is the channel through which a message travels from the sources to the receiver ("medium " is singular , "media " is plural ). Mass Media uses theses channels to carry the message our definition of mass media will include not only the mechanical devices that transmit...